The great Britsish Summer

Never Shlurp A Shloer

August 24, 2006

The Brief: Establish Shloer as the Grown Up Soft Drink.
The Solution: Utilising the inherent sophistication and sociability of the flamingo, create a brand character.
Then humourously explore usage occasions and social etiquette with a tactical national press campaign.


 Illustrations by Peter Clover.


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