Never Shlurp A Shloer

August 24, 2006

The Brief: Establish Shloer as the Grown Up Soft Drink.
The Solution: Utilising the inherent sophistication and sociability of the flamingo, create a brand character.
Then humourously explore usage occasions and social etiquette with a tactical national press campaign.

 

 Illustrations by Peter Clover.

 

Tags: Fmcg, National Press, Soft Drink, Tactical