Embossed ID in bray doh

Bray Doh for Bray Leino

January 22, 2012

The Brief: Modernise and simplify current identity and capture the unique qualities of the brand.
Solution: Bray doh. Establish a playful tone giving business messages, a softer side.


Example spreads from guidelines

Logo typeface

example spread

Bray Doh

Tone of voice

other logos



example of how its applied


Tags: ,