Embossed ID in bray doh

Bray Doh for Bray Leino

January 22, 2012

The Brief: Modernise and simplify current identity and capture the unique qualities of the brand.
Solution: Bray doh. Establish a playful tone giving business messages, a softer side.

 

Example spreads from guidelines

Logo typeface

example spread

Bray Doh

Tone of voice

other logos

 

Website

example of how its applied

 

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